RESET

RESET set out to create one of the most exclusive wellness experiences in the world—blending high-performance adventure with deeply restorative luxury. Designed for high-level professionals, the retreat carries a premium price point starting at $10,000, requiring a brand that could immediately signal its value and attract the right audience.

RESET partnered with Pursuant prior to launch to design their full guest journey—from first impression through post-stay engagement. We helped package their unique vision into a clear, compelling narrative, translating their blend of intensity and refinement into a cohesive experience that elevates perception and drives demand.

With a clear foundation in place, we designed an end-to-end guest journey that reflects the ambition and precision of the RESET experience. The marketing website serves as an immersive entry point, using cinematic visuals to communicate both the scale of the adventure and the level of luxury from the first interaction.

We extended that experience into a seamless booking and onboarding flow. A fully integrated booking engine was designed for elegance and ease, supported by a backend for managing packages, pricing, and availability. Post-purchase, a guided email journey prepares guests for their stay while reinforcing trust and anticipation.

Delivering a RESET retreat requires orchestration at the highest level. Each guest’s experience is carefully designed—balancing physical challenge, wellness, and luxury in a precise sequence. From personalized meditation and multi-mile treks to tailored recovery treatments and expert-led sessions, every moment must be delivered seamlessly.

To support this, Pursuant designed and built a fully custom guest and property management system. The platform manages bookings, payments, room assignments, activity scheduling, and facilitator coordination, with integrated guest communication via SMS and in-room iPad—packaging complexity into a seamless, white-glove experience.